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TrebleHook

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About

TrebleHook is a CRM for architecture, engineering and construction firms, built on Salesforce. Business development and marketing teams use it to track pursuits from lead to contract award, build proposals, resumes and qualification packages, and report on pipeline, hit rates and backlog. Awarded pursuits can be pushed into project management and accounting systems such as Procore, Deltek Ajera and QuickBooks.

How teams use it

By audience

Architecture
  • Architecture firms track each pursuit from first conversation to signed contract, with clients, consultants and design partners linked to it.
  • Marketing builds proposals from live project data, staff resumes and OpenAsset imagery inside TrebleHook.
  • Awarded pursuits sync into Deltek Ajera for project startup, so the project is not keyed twice.
Business Development
  • BD staff manage the pursuit pipeline from lead to contract award on desktop or mobile.
  • Contacts, notes, follow-ups and meeting history sit on each client and pursuit record.
  • Outlook and Gmail add-ins let BD log emails and update contacts without leaving the inbox.
Civil Engineering
  • Engineering firms track public-works pursuits through go/no-go, prequalification, shortlist interviews and award.
  • Qualification packages are assembled from current resumes, licensure, certifications and project history.
  • Leadership forecasts fee revenue and design capacity from the pursuit pipeline.
Executive Leadership
  • Principals review pipeline health, BD activity and win/loss by market, studio or office.
  • Backlog and revenue forecasts come from live pursuit data rather than spreadsheets.
General Contracting
  • GCs track every pursuit as a project, with owners, architects, consultants and subs linked at each stage.
  • Awarded projects are pushed into Procore from a project template, so the project team starts with the pursuit data.
  • Dashboards show pipeline health, hit rates and backlog forecasts for go/no-go decisions.
Marketing & Communications
  • Marketing generates branded proposals, resumes and project sheets from firm-approved templates.
  • Resumes, headshots and project visuals are tagged once and reused across proposals.
  • Campaign and event ROI is tracked against the pursuits it produced.
Specialty Contracting
  • Subcontractors log every bid invite from GCs and track it through to award, with estimator assignments and deadlines.
  • Each bid keeps its GC contacts, prequal documents, emails and bid history in one record.
  • Dashboards show which GCs they bid most often and the win rate per GC and per estimator.

By phase

Pre-Construction
  • Teams qualify leads and make go/no-go decisions before committing to a bid or proposal.
  • Bid dates, proposal deadlines and pursuit stages are tracked through to award.
  • On award, the project is handed off to Procore, Ajera or QuickBooks for startup.

Integrations (7)

Integrates with Details
Deltek AjeraDirection:BothNative3 types of data
EgnyteDirection:BothNative1 type of data
GmailDirection:BothNative1 type of data
Microsoft OutlookDirection:BothNative1 type of data
OpenAssetDirection:BothNative2 types of data
Procore Project ManagementDirection:BothNative2 types of data
QuickBooks OnlineDirection:BothNative3 types of data

Only partners listed on AEC Integrations appear here. If one is missing, suggest a correction.

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