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Data Studio

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About

Data Studio (named Looker Studio from 2022 until April 2026) is Google's free, browser-based report builder. A report connects through Google's built-in connectors (BigQuery, Google Sheets, Cloud SQL, MySQL, SQL Server, Amazon Redshift, Looker) or more than 1,300 third-party community connectors, and users lay out charts, tables and filters by drag-and-drop, then share, schedule or embed the result. Data Studio Pro adds team content management and Google Cloud support. In AEC firms it is the no-cost dashboard layer over spreadsheets, warehouse tables and marketing analytics.

How teams use it

By audience

Executive Leadership
  • Leaders view free dashboards over warehouse tables (BigQuery, SQL Server, Redshift) or Looker Explores without buying BI licences.
Marketing & Communications
  • Marketing teams report website traffic, campaign spend and lead sources through the free Google Analytics and Google Ads connectors.
  • Reports are shared by link or embedded so principals see pursuit-marketing results without a seat in each ad tool.
Project Manager
  • PMs turn a project tracker kept in Google Sheets into a filtered, shareable dashboard with the Sheets connector.
  • Scheduled email delivery sends the same live report to owners and team members each week.

Integrations (9)

Integrates with Details
Amazon RedshiftDirection:InboundNative
AppSheetDirection:InboundNative
BigQueryDirection:InboundNative
DatabricksDirection:InboundNative
Google Cloud StorageDirection:InboundNative
Google SheetsDirection:InboundNative
LookerDirection:InboundNative
Microsoft SQL ServerDirection:InboundNative
SnowflakeDirection:InboundNative

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